This question was asked on the Q-and-A site, Quora.com and got this response from a former Starbucks partner. I thought customers would be interested in it, and baristas might have some observations too.
Overall, in the five years I worked at Starbucks, I had many customers who ordered their drinks "extra hot." Their main reasons were:
* Preference for beverages that are HOT not "very warm"
* Taking the beverage elsewhere to drink and wanting it to still be warm upon arrival.
* Slooooowwww beverage drinker (the kind that can sit in the cafe and drink one cup of coffee for an hour)
* Cold weather. (When I worked at Starbucks in North Dakota, the temperatures would reach -30F plus wind chill, so drinks cooled down QUICKLY if taken outside/ordered in a drivethru)
* Used to temperature of brewed coffee or tea (much hotter than a milk-based espresso beverage at Starbucks)
Back when I first started working at Starbucks, the acceptable range for beverage temperature was around 145-165 degrees. That's not really all that hot. Many people, my mother included, prefer their drinks to actually be much warmer than that. Tired of hearing her complaints (since I worked at Starbucks, she would always tell me about her disappointments with various other Starbucks and drinks), I told her to order it "extra hot." This works (sort of), but because it's nonspecific, she again would get a range of temperatures that would either be too cool, too warm, or just right. So we experimented one day when she was at my store, and hit upon 180 degrees as her "perfect" temperature. Because it's the MILK that is being steamed to 180, it didn't really make her espresso shots taste any better or worse, and it did help counterbalance the cooling effect of the mocha syrup in the bottom. (For what it's worth, other than her favorite french pressed dark roasts, her "perfect" drink is a triple tall four pump nonfat no whip 180 degree mocha)
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