This became policy in September, according to this story. ''We have found that customers are pleasantly surprised to be greeted by name," says Jennifer Guebert, the regional marketing director of Starbucks New England. I agree with the author of this story who writes:
When I go to Starbucks, I'm there for tea, and I'd rather not worry about some stalker (or serial killer) overhearing my name.The new policy also seems to foster, at best, a steady flow of unction; at worst, it strikes me as a faux, even empty, attempt at neighborliness. I go to the same shop several times a week, often more than once a day. I see the same employees.
And yet, despite having written my name on many, many cups, no one recalls it.
Which I don't mind.
What's annoying is the impression of knowing me that using my name gives. Like smarmy, back-patting car salesmen, who oh-so-subtly ingratiate themselves by repeating your name. Instead of feeling warm and homey, I feel robbed of a treasured pleasure of living in a big city: anonymity. (Boston Globe/reg. req.)