After the Starbucks-hyped movie grossed just $6 million last weekend, Starbucks chairman Howard Schultz told the Seattle Times: "I think this movie is going to have a long tail to it." It appears he's wrong. The film has to be considered a disappointment and Starbucks' marketing muscle has to be questioned at this point. Now when I walk into a Starbucks and see all that "Bee" paraphernalia, I think: "Why is Starbucks still embracing a loser?" I'd clear out the junk ASAP. (Yahoo Entertainment)
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