New book examines Starbucks' corporate culture

The author of the book says by making the Starbucks experience consistent -- same environment, products and customer service at every store -- customers know what to expect. "This is not new, in and of itself; the success of McDonald's and Burger King is predicated on predictability," writes book critic Richard Pachter. "But the difference between Starbucks and fast food joints is that the totality of the experience is more upscale, of course, and positive. That is its brand: providing a respite from the world's hustle and bustle. This environment becomes conducive to non-coffee purchases such as pastries, candies and even music CDs by compatible artists." (Read the story at miami.com)

Comments

[randy]

yes...i agree with this,every coffee store first predicts the customer needs,customer service is important.everyone knows what is the sceret behind the suceess of mc.donald's coffee shops.once ur brand is popular,ur product sales are increased rapidly.
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[Rosy]

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Rosy

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[waqas]

Hi Sir,
I have visited to your Mc donalds In pakistan, really i appreciate to your corporate culture in Your Organization is very high then others organization on the behalve of your organization I am giving presentation in my University about your corporate culture Please Ucould u upgrade me that what is famous thing in your era on the behalf of the people like your products pls u can send me your favourite think with me please i will wait to Your mail ok bye
Thx

[smith]

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[Skalserat]

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[heather]

I have had it with Starbucks being rude to its costumers. 3 times a week I visit and buy and for the months the employees are not smiling are not friendly and are rude to custormers.
This morning the manager was argueing with a costumer for a few dollars and would not refund her the money.
It made me uncomfortable- I hate it -- I don't want to be part of the Starbucks any more. No more gift cards no more money from me.
Good bye!

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