A STARBUCKS GOSSIP reader writes:
Starbucks has recently introduced the Pumpkin Spice range (latte and muffins) to New Zealand, complete with the requisite advertising etc. We're invited to enjoy the "warm comfort" of a Pumpkin Spice latte.
Great, except it's spring, and generally getting warmer by the day in the southern hemisphere.
Wouldn't it have been smarter to introduce this drink in autumn, when people are looking for the aforementioned "warm comfort", rather than in spring?
This isn't a one-off either -- it happened last year with the warm apple cider, which flopped.
Seriously, are Starbucks management so ignorant that they haven't figured out that the seasons are different in the different hemispheres?
Any Starbucks upper-management types care to respond?