Matt Murray writes to STARBUCKS GOSSIP: My name is Matt Murray and I am a communications specialist with Starbucks. You have a wonderful site which I visit at least once a day and I am always pleased to see your fair and balanced reporting about all aspects of Starbucks. The comments and discussions your posts inspire are wonderful and I always look forward to reading them.
On behalf of Starbucks, I wanted to reach out to you to clarify the Frappuccino information Starbucksgossip.com. On January 3, 2007, Mocha Frappuccino and Mocha Frappuccino Light blended coffee prices increased to the same prices as the Caramel Frappuccino blended coffee in all U.S. company-operated stores. This change better reflects the value of a Mocha beverage by placing it in the appropriate pricing tier with like beverages.
We regularly evaluate our pricing structure to ensure we are providing our customers with the best quality product and customer service at competitive prices. We recognize the impact this increase has on our customers. We appreciate our customers’ ongoing support and patronage, and we are committed to delivering the Starbucks Experience to them every day.