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July 28, 2009

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Starbies

http://tinyurl.com/kkxdwx

he did in fact work for NACP... and left to go to Pepsi Bottling in March 2009...

I wonder if a rogue leader who was interested in furthering his career made a decision that was over his role...

should be interesting...

drive

Starbies, that sounds plausible. The vending guys have letters saying they had permission to use the Starbucks logo. It seems as though they have a valid case.

spence

Gee. Why do I have a problem believing that Starbucks told a couple people, "Sure. Go ahead. Use our logo. Starbucks would be thrilled to sell coffee in a cup through a vending machine."
I don't think so.

brown dot

spence

i wouldn't put that past them...they have been pretty desperate for sales!

Georgia Latte

This is B O G U S.

spence

Brown Dot, Starbucks is doing everything it can to become America's favorite again . . . but do you really think they would approve vending machine coffee? Seriously. Doesn't that sound just a little crazy? Also, Pepsi has access to half the vending machines in the country. They wouldn't consider a teensy little vending company.
Let's not forget that these people aren't suing for slander. They are suing for tens of millions of dollars.

Billy-Jean

I hope he wins because PEPSI killed Micheal Jackson and BurnT his head back in the day, Starbucks, Well we all know how they do!

Thriller

The burnt head just melted some of the plastic in Jacksons cartoon like face. Improved his looks.

burned bean

@ spence - once upon a time i thought that starbucks would never touch the instant coffee market. i also once thought that laying off hundreds of workers could never be an opportunity explored after what happened to howard's father. i was told that a "pro partner" company cutting benefits could NEVER happen either, no matter the economic condition. are you tracking with me? i would make sure you bring change for the frappuccino machine...

spence

Burned Bean,
I hear you. The Instant Coffee Remark hit home big time. Never in a million years. . .
But but but the Via really is the best instant out there even though it's instant. Vender machine coffee though?
Whether these two guys are trying to settle out of court for retirement money or whether they are legit, at least we aren't going to sell gas station lattes.

spence

For those of you with lower numbers, it was only a few years ago that we would have read something like this and laughed. And laughed.
And now we wonder.

Transatlantic

i would make sure you bring change for the frappuccino machine...

Change? Bottled frappucinos easy top the $2 pricetag. Better bring your credit card.

Vender machine coffee though?

Read the article. It's pretty obvious they were planning to sell the bottled fraps and the canned doubleshots. The name of the company is "Cold Coffee".

jabanga

i don't believe it was "vending machine coffee". it was canned and bottled starbucks/pepsi products. bottled frappucinos, cans of doubleshots, iced coffee,etc. sounds to me like the guy approved it then others were opposed to it and removed permission.

Beantown Barista

To me, the real key fact of this article doesn't come until the end: Two original defendants in the case, the Pepsi Bottling Group and Hector Benavides, the Denver-based business development manager for the bottling group, have already settled with Cold Coffee America for an undisclosed sum. (Emphasis added)

If Pepsi would rather settle this than fight it, what are the odds it's not a legitimate case?

Jim C

Starbucks chocolate got pulled, too. Hershey's claims it fell way below expectations. Wonder if SBUX will sue them?

Sedg

Spence - they /do/ sell their coffee in vending machines. One of the 'we proudly brew' licensing operations for offices and whatnot is a vending machine.

Georgia Latte

The Starbucks chocolate was disgusting. I tried 2 different kinds and it was not good!

mel

Beantown Barista the key part in your quote is the undisclosed amount of the settlement. Pepsi could have thrown 500k (though we will never exactly how much) at these guys who know they don't have a real case and they would have jumped at the chance. For a large corporation 500k is not that much for a legal case and probably saved them money associated with taking this frivolous thing to court.

StLouieDrip

And it seems they've got lawyers who say they DO have a strong case.

"Letters that Eckles sent to Cold Coffee’s vending machine manufacturer, giving clearance to use the corporations’ logos, are included as evidence in the case."

Yep, that could be painful for sbux. According to the story it seems like Creswell and Degesualdo did a lot of prep work, invested a lot of time and money to try to get this off the ground, even sold distributorships and started a manufacturing process on the vending machines. Of course it's fair they should be compensated if someone backed out of an agreement after all their work and expense. It'll be interesting to see how this turns out.

Funny thing, I think sbux vending machines of cold beverages is a brilliant idea. A cold vending machine plastered with sbux logo? Selling exclusively sbux cold beverages? I know I'd have a difficult time walking past that without stopping to take a look at what's available.

spence

Personally, I love the little canned Starbucks doubleshots. They make a perfect wake up drink at 10pm when I'm crashing but want to stay awake.

just wait and see

That is because Starbucks and PePsi, are planning something bigger, Starbux's plans on selling off the company to Pepsi when the stock reaches 20.00 to 25.00 a share.
that is why Howard came back to sell off.
he doesn't need the company anymore.
just you wait and see.
they also plan on selling Franchise's.
that way Starbux and pull out of it's hole, they have cut most of the part time help
you have to work 30+ hour to get the Bennie's, they are thinning the heard so fast Managers are jumping ship.

You read it here first, just wait and see.
how does stock go from 13.50 to 17.25 in just one day, someone is playing with the number's.
GE stock is better than Starbucks any day.
why would some stock pusher on TV state that Starbuck's is a great company to have if he wasn't getting paid off....

bay area

This is proof positive that Starbucks is nothing more than profiteering company built on squashing everything in their path...including even those that would appear to be adding to their botomline, as in this case. It's extremely disturbing to think that a company with the money, branding & power that Starbucks represents has no cap on their greed...even to the point they will run over their own hired agents. Chances are once they saw what these vending locaters could do to lift their business, their greed kicked in & decided they could make even more by handling their vending themselves. Is there anyone or a government agency that can keep a company like this in check to protect people from being swallowed whole by this power mad Franchise?
Bay Area

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