Starbucks
953 West Clairemont Ave.
Eau Claire, Wisconsin
BY JUAN VALDEZ
Wow. If you had told me my string of good visits was going to continue, I would have happily said, yes, yay, bring it on. If you had said, however, it would continue in Eau Claire, Wisconsin, I woulda said...whoa, wait a minute...EAU CLAIRE? That's some sort of French named town out in the backwaters of America, isn't it? Aren't they like twelve million miles from the beating heart of Starbucks? Don't the leaves get browner the further they are from the trunk? Doesn't the ripple fade the further you get from the center of the splash?
What in the world of coffee do they know about good service, efficient operations, great product and, yes, of course, clean bathrooms?
Well, based on my visit, they know plenty and, frankly they could teach some of the limbs closer tot he trunk a thing or two.
My first clue was when I walked in and stopped at the condiment bar for a napkin to wipe my fevered brow. The bar was wet but not from random spills that had been sitting there for hours, unattended. Nay, the moisture was evenly spread out and drying; left there by someone who'd just recently wiped it down.
I was greeted before I even reached the pastry case with a hearty hello and "what I can get started for you?" The pastry and cold cases were clean and stocked. I paid for my drink and it was waiting for me on the handoff plane with a genuine "have a great day." And then I sat down and watched the four partners as they did regular lobby sweeps/restocking/cleaning while taking care of the steady stream of customers which came in the door and through the drive through. And appeared to have a ton of fun while doing it.
What was even cooler was they were talking about product too. One of the partners told the others about some new thing that was coming up and reminded them to do this, that and the other thing. The art on the chalkboard featured the Strawberry Banana Smoothie and was done by someone who clearly was an artist and loved what they were doing...it wasn't just half assed like you see with a lot of these boards.
While I was sitting there, enjoying my visit, I couldn't help but think about some of the comments which are left from time to time on my columns about how they CAN'T do all these customer service type actions because they simply don't have the time or, even if they have the time, they're so burned out they just don't feel like it. I have to say out of the 37 stores I've visited so far, there has not been ONCE where partners couldn't be reasonably expected to do their job properly. Yes, I've seen some busy situations where partners were pushed but, even in those cases, there's always been opportunities afterward to recover and resolve which, in most cases, weren't utilized. I've yet to find a store that's been “understaffed” for the business that was present during my visit. I'm sure there are stores where such is the case on a periodic basis however I've not yet seen one.
I truly think there's been enough “Juan Valdez” visits to start having a clear picture emerge. When I first started these columns, there was a lot of caterwauling in the comments section about how Howard was “ruining the company”, how stores were understaffed, how partners in general were on the verge of a collective nervous breakdown that was going to cause the company to implode right before our very eyes. I honestly thought this might be occurring and thought this column might help expose some of this for the benefit of the partners eg: hey, if this huge breakdown was documented very publicly, it might help push the needled toward partner friendly changes that would reverse the trend.
At this point, my thinking has changed 180 degrees. It's becoming more and more clear to me, anyways, that, yes, there are issues in the stores however they are, as with many companies, more a product of poor management (being focused, setting expectations and then following up) as well as partners who simply aren't willing to do more than the bare minimum, if that.
I've yet to see an example of poor service that could be reasonably traced back to upper management despite all the claims to the contrary by some commenters.
Nor have I seen an instance of great service that could be reasonably traced back to upper management either.
In other words, it's still all about what takes place between the four walls. Which is how it's always been.
Recent Comments