Somebody posted in the latest Open Thread: "What has happened with Via? SBUX is running scared with slow sales of the instant in the Midwest." Is this true (or false), according to your store sales? (I stopped buying VIA, primarily because K-Cups for my Keurig machine are half the cost of VIA.) Why is it taking Starbucks so long to introduce VIA to other markets? || UPDATE: "Legendary or Bust" says in the comments section that VIA is going national Sept 1- Nov 18.
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August 03, 2009
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Via is going national Sept 1- Nov 18
Also, Pumpkin Spice Latte, Frappuccino, Creme, etc.
Pumpkin Scones, muffins, focus on pumpkin loaf
Continue with same pairing as now.
Pretty uneventful.
PSL is a customer favorite though. Should sell well.
Posted by: LEGENDARY OR BUST | August 03, 2009 at 03:22 PM
By the way, this is the longest promotional phase in my memory - 12 weeks! It is called simply FALL. There will be NO Fall 2, we are going straight to Holiday after that it seems like
Posted by: LEGENDARY OR BUST | August 03, 2009 at 03:24 PM
More importantly (for me at least): when will they have a decaf version?
Posted by: Wanderley | August 03, 2009 at 03:29 PM
We have sold the crap out of this product. Probably in my area, we have it easier than some. Primarily because we are in the Seattle region and have many elderly in the vicinity. I find that as coffee culture goes up and age goes up the older folks are always looking for an easy way to brew decent flavored coffee.
Also we have military bases in the area, and the troops dig Via for when they are deployed in remote areas (Afghanistan, Iraq etc.)
So I could see it being hard to sell elsewhere.
Posted by: North by North West | August 03, 2009 at 04:02 PM
I'm in Illinois, and I've noticed that it's a lot harder to sell VIA now, even with the constant sampling of hot and iced VIA. We have our loyal VIA customers who come in and buy their 12 packs every week, but I really feel like it hasn't caught on like Starbucks thought it would. We don't have people banging down our doors to buy it...
Posted by: baroosta | August 03, 2009 at 05:10 PM
Horribly.
Posted by: I'm here too. | August 03, 2009 at 05:17 PM
@LegendaryOrBust
What coffees are coming out for Fall? I assume Anniversary Blend, but are we getting Sulawesi? And other seasonal coffees?
Posted by: CamSpi | August 03, 2009 at 05:37 PM
I hope no one is complaining about not having new drinks in the fall. Really. With the PSL available, we don't need any. Smoothie sales are still a huge seller where I am so I don't need any crazy mint mocha chip frappucinos to slow us down.
I am amazed at how many people return for the PSL. That is something that should be advertised.
Posted by: spence | August 03, 2009 at 05:42 PM
CamSpi, thanksgiving will be back, and sulawesi as well. also, organic yukon will be replacing organic serena, due to partner and customer request. unfortunately, yukon has lost it's extra bold title and has been moved down to medium. according to portal, yukon will still have it's characteristic flavor profile. i can only hope!!!
Posted by: yukonluvr | August 03, 2009 at 06:20 PM
Frankly I never thought of Yukon as a Bold coffee, it always seemed like a bold/medium.. if that makes any sense. Assuming it still tastes the same, labeling it medium doesnt make much difference to me.
Posted by: Bearded Barista | August 03, 2009 at 06:44 PM
How do you make Iced VIA (what is the mix recommendation)?
Posted by: JustAConsumer | August 03, 2009 at 07:06 PM
JustAConsumer...just mix a packet of VIA with 8 oz of cold water...
Posted by: baroosta | August 03, 2009 at 07:42 PM
re: iced via. I find that even under the best of circumstances, you tend to get a little "sludge" mixing Via with cold water. If you are not in a hurry, prepare it hot, stir it so everything dissolves completely, then chill.
but i do like it a lot. Just wish Costco sold both flavors.
Posted by: JT | August 04, 2009 at 09:59 AM
I saw VIA in Target the other day! Same price as in-store. I like it, good for traveling.
Posted by: Clean Simple | August 04, 2009 at 04:50 PM
The promo is misleading. It makes it seem as If Via is launching with fall, but if you actually read it, it says that the month of september will be spent preparing for the via launch. Not really sure what exactly that entails...
Posted by: . | August 04, 2009 at 05:14 PM
JT.... use just an inch of hot water at first, then add cold the rest of the way. This is great for Crystal light and stuff too.
Posted by: me | August 05, 2009 at 12:26 PM