Remember the two businessmen who sued Starbucks and Pepsi after claiming that Starbucks reneged on a vending machine deal? Well, the trial lasted over a week, and the jury deliberated for three days before refusing to award damages to the men. || Read "Men come up short in Starbucks lawsuit"
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August 20, 2009
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May 2012
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Ah well, I was rooting for them, because I tend to root for the little guy. But since they went forward, started the manufacturing process, selling distribution rights, spending lots of money, all without actually having a signed contract, I'm now leaning more toward thinking that's their own error. Emails and letters of intent aren't like a binding contract. I sure wouldn't trust sbux to keep its promises without a signed legal document.
The thing that made it especially interesting, and unfortunate: it seemed they originally were seeking permission to only sell sbux cold beverages. Then sbux's Ralph Eckles was the one inserted the idea of the sbux logo on the machines. From the way the previous article was written those two guys hadn't even thought of the logo idea, but it was offered to them by Eckles, and they ran with it. If that's really how it happened, it's just too bad they got sucked in by Eckles's suggestion.
Posted by: StLouieDrip | August 20, 2009 at 01:52 PM