Starbucks CFO's comments about VIA win him the Bullshitter-of-the-Day Award
Starbucks Chief Financial Officer Troy Alstead tells the Wall Street Journal: "We expected a [first-quarter bottom-line] contribution from Via, but it was even more than we expected." Ha, ha, ha! Everyone here knows that VIA "sales" were goosed by ringing up other products as VIA purchases, by making under-the-counter deals to get VIA out the doors, and by basically brow-beating employees into moving the stuff. VIA sales were exactly as fudged -- er "expected," as Mr. Alstead knows. Read "Starbucks Growth Revives, Perked by VIA"