Seattle's Best will replace Burger King's BK Joe coffee this summer. The agreement is the latest expansion for Seattle's Best, which Starbucks acquired in 2003. || Read "Burger King Revamps Coffee"
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February 16, 2010
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February 2012
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Fabulous!
Posted by: javagirl666 | February 16, 2010 at 02:41 PM
so awesome...
Posted by: Pat Nerr | February 16, 2010 at 03:57 PM
I guess with enough ex-Burger King managers at Starbucks it was only a matter of time they would find something to work together on.
But to be honest I was more afraid it would be us selling Whoppers and fries than this way around. Way to go!
Posted by: me myself and I | February 16, 2010 at 05:14 PM
Subway in Canada also started carrying it too.
Posted by: Erin | February 16, 2010 at 07:03 PM
No more BK Joe?!
Posted by: Marcus | February 16, 2010 at 09:53 PM
thank god! bk coffee is some horrible stuff. this will be very nice. and great for starbucks as well. i think its a good plan.
Posted by: Shift Misto | February 16, 2010 at 10:08 PM
the bk joe was a concentrate..like a syrup.
Posted by: j | February 16, 2010 at 11:22 PM
I am so excited about this! This is like saying, Ronald McDonald, bow to the King! What a perfect idea! Now they have a name brand coffee in their stores, BK breakfast will be better (as will sales), Seattle's Best does better... and thus Starbucks gains. WIN WIN for all!
This I think is a small white light at the end of a long tunnel! Yes, this wont have much impact on much yet, but if we keep getting these clever ideas, then we will get through this!
Posted by: K.T.G. | February 16, 2010 at 11:27 PM
good
Posted by: mani | February 17, 2010 at 04:26 AM
I totally remember being as naive as K.T.G.- that was really endearing to read...
Posted by: formerpartner | February 17, 2010 at 08:50 AM
This move makes a lot of sense to me. I think the SBC brand allows Starbucks to reach the mainstream market without compromising the premium image of the Starbucks brand. I think they realize it was a mistake not to use it in McDonald's, so they're rolling it out now in full force with the Subway and BK deals. I imagine there's going to be more to come (perhaps even enough to save the jobs of the roasting plant employees).
Posted by: SBUX Alum Bill | February 17, 2010 at 08:24 PM
awesome, about time, click on me and check out so coffee just for sex
Posted by: diana | February 17, 2010 at 09:17 PM
yeah i messed up, click on me again and it'll take you to the proper site, its an aphorodisiac coffee for men and women!!
Posted by: diana | February 17, 2010 at 09:19 PM
Always a big fan of the BK Croissanwiches. They still don't hold a candle to the scratch biscuit sandwiches from Hardee's, but still so much better than a dried out Egg McMuffin and those wretched McGriddle pancake sandwiches.
Posted by: Iowa Bumpkin | February 18, 2010 at 05:53 AM
Again SBUX bastardizing their core business for so called "growth" in its newest ventures. If SBUX continues down this path, I suggest that SBUX buy the Folgers or Maxwell House names.
Hear Music, the SBUX movies, Via, Chantico, Sorbetto, iTunes, Clover, Vianno, I can go on and on. Refrigerated (sandwich) food, and the Frappuccino seem to be the last real hits added to the menu.
Posted by: pete | February 23, 2010 at 04:46 PM
i am so glad joe's gone! those were some nasty stuff. i needed to put in 5 packs of sugar just to be able to smell it! and starbucks coffee, HALLIUAH!
Posted by: DEBSTER | April 04, 2010 at 09:29 AM