"Could Starbucks do more in their recycling efforts?" asks Lori Brown. "Probably. But let's not forget the role of consumers in the caffeine-addicted world of beverages." Start using personal cups, please! || TriplePundit.com: "Starbucks' Cup Summit was a fascinating case study with lots of academic talk about 'systems thinking,' but let's get serious: a company like Starbucks with so much power has huge potential to do better."