
A few things that Howard Schultz told Harvard Business Review:
* "Bloggers were putting holes in the equity of the brand, and it was affecting consumer confidence, our people, everything. I woke up one day and went to my desk, and I had 75 to 100 e-mails and phone calls about an issue I had never heard of. There was a sensational story in the Sun, in London, that Starbucks was wasting water through something called the 'dipper well.'"
* "Our health care costs over the past 12 months were approximately $300 million. The thought that we would cut that benefit -- I couldn’t do it."
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