Starbucks accuses Kraft of mismanaging grocery-store sales of packaged coffee

Starbucks charges, among other things, that Kraft mismanaged store displays and marketing and failed to take "commercially reasonable measures to address the erosion of Starbucks market share" of packaged coffee in grocery stores, according to an letter from Starbucks to Kraft. Read "Starbucks accuses Kraft of hurting grocer sales" || "Starbucks-Kraft dispute likely comes down to instant coffee"

Comments

[SBUX Alum Bill]

It seems like Starbucks is becoming very adept at screwing all of its "partners," not just the ones that work in its stores.

[Redacted]

Starbucks is messing with a 900-pound gorilla. Starbucks is not going to get out of this without a large cash penalty and costly litigation for years.

[newbie no more (was sbuxnewbie)]

This is interesting... I had noticed that the Starbucks whole bean/ground coffee shelf space in my local chain had been shrinking over the past couple of years. So i asked a cousin on mine, who is in purchasing for the chain what was happening, and he said that the jobbers (sales reps)weren't being too aggressive with Starbucks coffee, so other reps were taking the shelf space.

Looks like point to Starbucks in northeast US.