In a promotion that runs through August, Starbucks will offer customers who don’t like Starbucks Via Ready Brew the option of replacing it with a 12-ounce bag of ground coffee. A Starbucks marketing exec says the promotion shows "how strongly we feel about Starbucks Via Ready Brew and how committed we are to customer satisfaction." || Read "Starbucks offers customers option to replace VIA"
The Starbucks CEO got a salary of $1.3 million last year -- double what he received in 2009, according to a company filing with the SEC on Friday. Howard Schultz also got nonequity compensation of $3.5 million, and $16.7 million in stock and options, which is 35% more stock and options than he received in fiscal 2009. || Read "Starbucks CEO's pay rose 45% in 2010"
This week's big earning news was met with yawns by Starbucks Gossip readers. So what SBUX gossip/news/outrage of the week is worth discussing? You decide! Anything SBUX-related topic is fair game.
Starbucks reported Wednesday that it earned $346.6 million, or 45 cents per share, for the quarter that ended Jan. 2 -- up from $241.5 million, or 32 cents per share, a year earlier. Its revenue rose nearly 8 percent to $3 billion. The company warned, though, that higher commodity costs could eat into 2011 profits. That news sent its shares down in after-hours trading. || Read "Starbucks net income up in 1Q"
It's quite funny -- but so is Conan O'Brien's "Trougha," and the many other jokes about the 31-ounce drink size. As one Evanston barista told me the other day: "Any mention of it [critical or otherwise] is great advertising for us." || Watch the animation.
What a week -- the Trenta-sized drinks debut, as does the national pay-by-smartphone system. On top of that, Starbucks nearly slips off the "Best Companies to Work For" list! What else is there to say? Whatever it is, post it on the OPEN THREAD. || Jump to the second page of comments.
At 6,800 company-operated stores, Starbucks customers can now pay for purchases with their smartphones. Are your customers taking advantage of this? Does it speed jup the process? Or slow it down? || Read "Mobile payment debuts nationally at Starbucks"
The new size -- 7 ounces larger than the "Venti" cup (and 50 cents more) -- will be available (at least for now) only for iced coffee, iced tea and iced tea lemonade drinks. They'll be in all US stores by May 3. Starbucks says it's responding to customer demand for larger cold beverages. (Um, my guess that bigger cups=additional revenue had something to do with it, too.) || Read "Starbucks' 31-oz. Trenta cup size set for US debut
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