Starbucks celebrates 40th anniversary with a new logo
Starbucks says the new wordless logo is better suited to the company's expansion beyond coffee into a wider array of business lines and into more international markets. "What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy," says Howard Schultz. "This is not just, let's wake up one day and change our logo." || Read "Starbucks gives logo a new look" || "Looking forward to Starbucks' next chapter" || Jump to the second page of comments.