Howard Schultz is one of the coffee execs interviewed for the CNBC documentary, which airs at 9 p.m. ET Thursday. Here's how the business network describes the program:
The coffee addiction is not an understatement. Americans crave their daily fix and drink an estimated 400 million cups a day. But, coffee is so much more than just a drink. As one of the most actively traded commodities, coffee is now a multibillion-dollar global industry. CNBC’s Wapner captures this cultural obsession, taking viewers behind the scenes to meet the Starbucks taster-in-chief, a man who slurps, smells, and sloshes his way through hundreds of coffee blends and flavors to decide what millions of customers will drink. The program delves into the science behind caffeine’s effect on the human body, takes cameras to the frenzied trading pit where coffee prices are set, and profiles professional baristas who’ve turned the act of brewing coffee into an art form.
I remember. You closed 900 stores and you bought a third jet for $51 millions.
Posted by: the manager who became a barista and then quit | October 03, 2011 at 10:45 AM