Starbucks app animates holiday cups, other items

Starbucks' first major augmented reality app lets customers animate their coffee cups with their smartphones. The app -- it comes out next Tuesday -- works by pointing your phone’s camera at a holiday season coffee cups and 47 additional Starbucks items. Doing that produces animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. There's considerable social media buzz about this, so I suspect employees are getting questions about it. True or no? Let us know what you're hearing.|| Starbucks Augmented Reality App Animates Holiday Cups (Mashable)

Comments

[Confused as always]

Not a single question. We are a busy drive-through -- not a kindergarten or Toys R Us

[StarbucksCustomer]

Starbucks is now on Google Plus:

https://plus.google.com/u/0/?tab=XX#117575809843355974839/posts

There are several fake Starbucks pages on Google Plus but this is the real Starbucks Coffee page. Starbucks just tweeted a link to it's Google Plus page.

[af]

Hee, this is really cute!

[Ian]

Oh dear... I don't know how I feel about this. People at my store ask so incredibly many questions about the Starbucks App(s) I don't have access to (as I don't have an iPhone). This is going to be one more thing that I simply cannot fully explain, unable to actually experience it. :(

[Herman]

Now I must dump something my list of 10 dumbest things in the world for this one.

[RubyRod]

SORCERY!

[Coffee Soldier]

Looks like the Bucks has purchased Evolution Juice...in a 30 million dollar CASH deal..there goes the bonuses we were wondering about!!!!

http://online.wsj.com/article/SB10001424052970204358004577030112155716538.html?ru=msn_money&mod=msn_money_ticker

[Sheik]

Dunkin now has hot apple cider and it is a little better than Starbucks's! And cheaper too!

[Ian]

@Sheik

Starbucks does not have apple cider - we have never had nor has it been advertised as such. We have a Caramel Apple Spice, Apple Juice, and Steamed Apple Juice. Interpret at your leisure. ;)

[James Connolly]

Ian, the Caramel Apple Spice was known as the Caramel Apple Cider for years and years and years. Literally the only thing different about the two drinks is that the Spice used Cinnamon Dolce and the Cider was a plain cinnamon syrup.

So yes, we did have a 'cider' and it was advertised as such.

["Pike is here to stay.."]

We did TOO have Caramel Apple Cider. I even remember how the cups were to be marked -- CAC.

They changed it to CAS (Caramel Apple Spice) in, I want to say, 2007. I may be off by a year or so.

It's the same thing except you were to now use the Cinnamon Dolce Syrup instead of Cinnamon Syrup which was discontinued right about then.

The change of name had something to do with the quality of juice.. I can't remember what the action item said exactly. Maybe someone can look it up in the 2007 archived actions..

["Pike is here to stay.."]

Not long after that, they changed Double ChocolaATE Frappuccino to Double ChocolATY frappuccino because the java chips (also renamed to frappuccino chips) didn't have enough chocolate (like less than 30%) to pass some official test.

["Pike is here to stay.."]

I think it's the FDA (Food and Drug Admin) that oversees stuff like this -- what something can and cannot be changed. Like something cannot be called ice cream if it doesn't have a certain amount of butterfat. Or something is non-alcoholic if it has less than (example) 0.05% alcohol, etc, etc.

[Jazzhands]

Yep, If I remember correctly, we weren't supposed to call the drink apple cider anymore because we weren't using cider (which is generally unpasteurized)and were using juice (which is generally pasteurized). I was told by my manager at the time that some customer had complained about Sbux using the wrong wording. That wasn't in any official paperwork, though, just verbally from the manager.
It was the same time the syrup was changed, too, but the verbal explanation was that the syrup had less to do with the name change.

[Confused as always]

Do people still ask if you have Valencia syrup?

[Jakk]

It's a great looking app!