He tells Starbucks Gossip's Jim Romenesko that he just finished the book, and "I have a wide marketing campaign planned for the spring but this is the first public announcement of it." Brown, by the way, is a former Starbucks store manager.
What's in the book?
A translation of all of that crazy Starbucks talk.
Hundreds of drink modifications and recommendations.
A chapter about customer stereotypes. Where do you fit in?
Almost 90 pages of drink by drink modifications and recommendations, all in color.
Kid's drink recommendations.
A bonus chapter on how to get hired at Starbucks.
Have suggestions, questions or comments for Kenneth? I've invited him to answer them in the comments section.