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March 12, 2012

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Robert

Come on into my Starbuck's and you will see both, Names on drinks and our Names Embroidered on our aprons!
Works well for us...
Drinks don't get picked up by the wrong person when the barista calls out their name.

Sheik

Can't wait to see all the "if I am forced to wear a nametag I am sooo quitting" posts...

"If our store gets Warming, I am sooo quitting"

"If we are forced to wear hats I am so outta there..."

starbucksaddict

At my local Starbucks, the used to all have aprons with their names embroidered on them...now only a few do. I liked knowing them by their names, especially since they knew mine from writing it on my drink - which they do fairly often. I think it makes sense for names to go on drinks and for employees to have "name tags," in one form or another. Right now, my store has a sign up that says "You're barista for today is" and then has the name(s) of those who are working the bar. Its cute, and it's always changing.

lame

Contrary to what some cranky know it all customers think, Starbucks allows partners to embroider their names on their aprons. Anyone can choose to do this. This is not a big deal.

Barista19

We don't have name tags or embroidered aprons but we now have the cup labeler system in place. Our store used to write every cup and include the customers name on the cup for the cafe customers. When the labelers came on line, we heard a lot about "losing touch" from our cafe customers. I think they have a point.

medevacs

This names idea is quite nice, but it only works if it is implemented in areas with homogeneous population. I work in London which is most culturally diversified city in the world. In my Starbucks majority of customers are immigrants, tourists or first generation of immigrants' children (they speak perfect English but still have crazy non-English names). In addition, similar thing applies to partners. In my store we have 20 people on the rota of which maybe 3 are British. Imagine what happens when a Pakistani customers gives his real name to Lithuanian line caller, who shouts it to Bangladeshi cup marking person and it is being read by Chinese bar1 partner. Customer is lucky if what he hears at the hand-off point is similar at any point to his original name. Forget about proper spelling. But anyway, you can't be familiar with all those crazy Asian, African or Eastern European names. Khadiza, Nassif, Muhammad, Suleman, Bhavisha, Nisha, Sha, Ash, Akshe, these are the kind of names we usually get. And still after 6 months in this store most of them I hear first time in my life. It's just impossible to get them right. Even "pure English" names do not work here, because of British accent and non-British partners. Customer says his name and partner hears only "Jo". How the hell I can know that his name is actually "John" just he doesn't bother to pronounce half of it? Partner at the hand-off point usually ends up apologising half of the customers for totally wrong name on the cup or wrong spelling. And the best are customers whose name we actually got quite right just made small spelling mistake and they almost shout at baristas at the bar for that "MY NAME IS NOT MOHAMMED, IT IS MUHAMMED!!!".

Robert

medveacs,It seems to me you're making a lot of excuses of why things won't work for you ! I work in the Silicon Valley in California.
You don't think we have a diverse population here? We have Indian, Pakistani, Hispanic, Korean, Japanese ,Chinese African,and South East Asians and more! If you can't spell their name just ask them.
So it isn't pronounced perfectly when you call their name they understand that. At leat you tried!
Please try to be more positive it does work.

LV

medevacs - I understand it probably makes things more difficult, but just because someone has a foreign-sounding name doesn't mean you shouldn't still try to learn it. People are pretty willing to spell their own names out for you to put on the cup if you don't make such a big deal out of the fact that you're not familiar with their name. How else do you learn the names of your regulars? Or do you only bother to learn the names of your European-sounding regulars?

Me

We also have a fairly diverse community here at my store, but it is not a problem. When we are unsure about a name, we just ask for them to spell it for us. It is a little embarrassing the first time, but you get used to it.

me

You guys obviously haven't been to London. Customer service is completely different over there. Nobody greets you with a beaming, overenthusiastic smile or asks you inane questions about your day; they don't pretend to be your best friend...it's actually really refreshing. The point is: requiring names on cups over there is probably an annoyance for the workers and the customers.

Robert

Alright I get it !!
So next time someone from the UK comes in my store I should just treat them like CRAP and they will feel right at home.

Paul

In my district, we aren't allowed to use name tags or have our names embroidered on out aprons - a few years back, we had an incredibly terrible stalking issue.

drive

In our district, one store gave out caps with names embroidered on the back. They were cute but I am glad my store didn't do it. There is an element of too much friendliness/familiarity that gives me the creeps.

Also, most stores are too LOUD to do the names-on-cups thing. You can't hear well enough, especially when someone has a foreign accent or an odd name.

R1

Paul,
The stalking issue creeps me out too. I went through a similar issue when I worked at a psychiatric facility for criminal offenders.
(criminally insane!) They tried to make us wear tags with first AND last names. Needless to say, we didn't. Hey. You never know when one of those guys buys a cup of coffee. Only difference is he didn't get caught yet.


Sheik

"Contrary to what some cranky know it all customers think, Starbucks allows partners to embroider their names on their aprons. Anyone can choose to do this. This is not a big deal."

I thought starbucks aprons were company property (akin to blackberry, laptop, badge etc) and when employment with the company ends you're supposed to surrender company property? So if you have aprons with "LeeLeeLee" embroididered on them and you quit Starbucks - what is Starbucks supposed to do? Hire a new girl with the name of LeeLeeLee?

Sheik

Sorry... Forgot to hit spell check...

ExStarbucksManager

At my stores that I ran, we ALWAYS did names. But we also had out floater go down the line with cup sleeves and get 10 orders at a time, and could tell "Paul" his latte was right there, when he got to the register. (It's amazing to me how badly deployed stores are).

Embroidery was something we used to do as incentives. "Hit this goal, you get embroidered shirts, hats, aprons," etc. It's a bit expensive and too expensive to have done for every apron or hat a partner has, or if a new partner would quit.

Though, some DM's didn't like the name thing because it wasn't genuine... (that was a company stance once.) It was okay to use a name, but you should be genuine and learn it from a connection instead of, "name for that mocha?" BUt I found it helped us be more genuine... and we could learn names that we never did. There is always that quiet one you see every day that just escapes...

shiekgetalife

@Sheik we just got updated info on updated standards for embroidered names on aprons and what was acceptable for those who want to. It's fine in any store (sans stalker issues)

j

sheik: In some areas, partners are responsible for their own aprons; and are not asked to return them when they leave. In some areas, they get one of the new aprons upon certification; even if they aren't responsible for their usual aprons daily (cleaning services)...

cyburn

wonder if anyone have used Nero or Costa as a name in Starbucks?? XD

Bill Lee

"wonder if anyone have used Nero or Costa as a name in Starbucks?? XD"

Famous big chains in England
"Costa Coffee is a multinational coffeehouse company headquartered in Dunstable, United Kingdom and a wholly owned subsidiary of Whitbread. It is the largest coffeehouse chain in the United Kingdom and second-largest in the world (behind Starbucks)." from Wikipedia
[Costa Coffee è una società di caffè con sede nel Regno Unito, fondata nel 1971 dai fratelli Vilas Costa, come un'operazione di fornitura all'ingrosso di caffè tostato per la ristorazione ed i negozi specializzati di caffè italiano.]
Caffè Nero (Italian for black coffee) or Caffè Nero Group Ltd is an Italian-style coffee shop chain primarily based in the UK. It was founded in 1997 in London as the Caffe Nero Group by Gerry Ford. Currently, the company runs more than 420 shops nationwide and has expanded its operations into locations such as Turkey and the United Arab Emirates.... [more ]

Luan

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Dovid

Hmm, SBUX wants to win in the UK market by imposing values that are alien to both workers and customers. I wonder how well that will go down?

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