"I never go into Starbucks; it’s impersonal, the coffee is mediocre, and it’s expensive," says 35-year-old Paris resident Marion Bayod. "For us, it’s like another planet." The New York Times reports Starbucks is launching a multimillion-dollar campaign to win over more of Europe’s coffee aficionados and is adjusting beverages and blends to suit regional tastes. The paper says:
"France may prove a particular challenge. ....After eight years spent setting up 63 French Starbucks stores, the company has never turned a profit in France. And even in the parts of Europe where the company does make money, sales and profit growth lag far behind results in the Americas and Asia."