It's lowered that goal to 5%. Last year, 1.9% of the drinks were served in mugs and tumblers.
I'm proud to say that I always use a travel mug; no paper wasted here.
Starbucks downsizes goal for reusable cups
Starbucks is great at announcing grand plans and then backtracking. If you can't do it, don't tell the whole world that you're going to!
April 22, 2012 at 11:32 PM
Its no surprise. 25% is a hefty goal and most people have no idea they can order a drink in ceramic 'for here' mug.
April 23, 2012 at 11:31 AM
I don't blame the company for this one, you can lead a horse to water, but you can't make it drink . Even with the tumbler discount, even with the option to get a for here cup, people don't and most likely won't take advantage of it. I worked for the company for 5 years, and I can actually sit here and name the 15-20 people who consistently brought their own cup, or asked for a ceramic mug.
Broyling Water |
April 26, 2012 at 04:19 PM
Why not offer more a a discount. They save more when customers use their own cup....
May 10, 2012 at 10:59 AM
The comments to this entry are closed.
Not affiliated with Starbucks Corporation (obviously)