It's lowered that goal to 5%. Last year, 1.9% of the drinks were served in mugs and tumblers.
I'm proud to say that I always use a travel mug; no paper wasted here.
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April 21, 2012
Starbucks downsizes goal for reusable cups
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May 2013
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Starbucks is great at announcing grand plans and then backtracking. If you can't do it, don't tell the whole world that you're going to!
Posted by: ncsm | April 22, 2012 at 09:32 PM
Its no surprise. 25% is a hefty goal and most people have no idea they can order a drink in ceramic 'for here' mug.
Posted by: tom | April 23, 2012 at 09:31 AM
I don't blame the company for this one, you can lead a horse to water, but you can't make it drink . Even with the tumbler discount, even with the option to get a for here cup, people don't and most likely won't take advantage of it. I worked for the company for 5 years, and I can actually sit here and name the 15-20 people who consistently brought their own cup, or asked for a ceramic mug.
Posted by: Broyling Water | April 26, 2012 at 02:19 PM
Why not offer more a a discount. They save more when customers use their own cup....
Posted by: mike | May 10, 2012 at 08:59 AM