"The cups cost $1. When customers lose them, accidentally sit on and crush them, or forget to bring them back, that’s another $1. When they wear out — reports are they’re good for maybe a month if you don’t run them through the dishwasher — that’s another $1."
There are 233 million Americans old enough to drink coffee, so that’s about $65 million dollars if each of those consumers only buys a reusable cup once."
One of the Starbucks stores I frequent has been out of the cups for days. I asked the manager if they'll be restocked. He said yes -- and added that the reusable cup program will be "expanded."
Does anyone know what that means? Different styles of reusable cups? Sizes?