Letter to Starbucks Gossip
ASHLEY B. writes: In BC [British Columbia], Canada, Starbucks has just let a number of DMs [District Managers] go, and expanded the number of stores that the remaining DMs oversee.
It used to be about 8 stores per DM and now it looks like they will have up to 17 stores.
In our area a 13-year DM that I heard from said he was given the opportunity to transfer, or be let go.
Is this happening across the country?
Haven't seen anything like this in the us
Posted by: Anon | February 03, 2013 at 02:44 PM
This happened in Ohio since 2008 but only now is starting to slowly reverse. I believe the average d.m. has 13 stores.
Posted by: sbxmngr | February 03, 2013 at 03:07 PM
The DM role always was on the margin. As with most middle management roles, a DM can't directly impact CC... they only manage those that do. When the total cost of a DM is easily over $100k (salary + benefits + expenses), you should probably have more 6-8 stores to oversee.
Great DMs are a rare find and worth holding onto. Unfortunately, the sloppy ones give the rest a bad name and a lot of extra work.
Posted by: CasiCielo! | February 04, 2013 at 05:10 PM
I think this would be great if they did this across the US. However, I would rather see them eliminate more RD's than DMs. They really don't have a meaningful purpose.
Posted by: TiredofThis | February 04, 2013 at 05:19 PM
The Chicago market could use a good cleansing. One DM in particular still has his job only because he used to work for the RVP at Macy's. The DM is totally out of place in his downtown district. His English language skills are about as bad as his tact and his people skills. On top of that, the RD for Chicago is just about the only holdover from ten years ago. I guess nobody has been around long enough to realize what a twit he is.
Posted by: Grande Latte | February 08, 2013 at 06:25 PM