For their store samples, baristas at the Starbucks-owned tea chain use several times more tea than what's recommended to customers.
"Consumers assume they will get the same taste as the samples if they follow the instructions," writes Gitte Laasby. "This tricks customers who are hesitant to splurge on the (admittedly wonderful, but overpriced) loose-leaf tea into thinking they can brew tea that tastes like the store samples for 1/3 - or less - of what it actually costs."
The reporter says several of her readers "recounted how they sampled the wonderfully fragrant and tasty tea at the Teavana sampling station outside the store and were so impressed that they bought some to make at home. They brewed it according to the instructions listed on the bag and given by baristas, but it came out bland. My colleague explained his result simply: 'It tasted nothing like what they had at the store!'"
Has this been your Teavana experience -- never matching the tea taste that you got in the store? Let us know.