Student: Starbucks' egg muffins don't look that good on display, but...

Starbucks tries to keep a strong aroma of coffee in its stores, and this could be disrupted by ovens to be used for egg muffin sandwiches, which are being slowly introduced at Starbucks stores. "You need to be wary," says an analyst. "One of the problems is, you could walk into a store and smell McDonald's breakfasts, not coffee. You have to make sure the smell of coffee is permeating the store." One graduate student in Seattle says of the muffins: "They actually don't look good sitting there [on the display rack], but they are. They are surprisingly good." (Bloomberg News)

Comments

Or, you could walk into a Starbucks and smell breakfast and coffee, evoking an even stronger positive response from the customer.

WRT the article, the analysts quoted seem to have chosen a kneejerk "OMG FOOD!" type of reaction that would seem more appropriate if Starbucks were dropping a full-service grill into each of its locations. In reality, what they're doing is installing a small (well, by foodservice standards it's small) oven in the stores to heat pre-packaged sandwiches.

[CoffeeBoy]

Food of any kind, will never be a 'destination' item for Starbucks. People go there for coffee, but how nice to something besides a 500 calorie glazed donut to go with your morning coffee?

[james]

considering all signature sandwiches on the SBUX website
there is an average of 18.7g of fat where your daily intake is under 70g.
the reccomended daily limit for salt intake it 6g, these sandwiches contain aprox. 3g of salt each
also i'm willing to bet that hidden in those salts is everyones favorite MSG. call it a hunch, but its really one of a few things that could make a premade-reheated possibly day old sandwich taste good.

consider your health people, its bad enough your drinking coffee.

Thank you, Nanny James. I'm simply incapable of figuring those things out for myself.

[James]

yes, I know, because you are in the 80% of the population that will do whatever your peers do. Your peers are just as bad and will do whatever large corperations and billboard advertisements tell them to do.

[jon]

As to James

Thanks for pointing out that Starbucks like all the other foods sold in the world contain fat and salt. What a brilliant revelation. I think that we need to bestow an honor upon you

Captain Obvious.

It's food sold in a restaurant/market. It ain't the healthiest in the world but we are in a nation where fast and easy is more important than health and furthermore salt and fat make things taste better. If you owned a business selling fat and salt free items nationally you would need to have some deep pockets because you wouldn't make money.

So what's bad about drinking coffee??? Please cite peer reviewed journals in your response please.

[brent]

The first time I had Starbucks was in 1993. It was a mail-order company then. I've always thought the coffee was very pleasurable. Coffee was one of my main hobbies before it became so popular. But, for health reasons, I stopped drinking coffee for several years. Then, I lost my job, my house, my wife left me, and I lost my country club membership. Also, the lead singer of my favorite band died. (Stereolab). So, I thought, shoot - life is too short - and I went back to drinking coffee. My wife came back to me, and I got back the house, and I got a better job. I don't attribute it to coffee, but I would say a person should spend more time looking at what they can do that they enjoy rather than worry too much about their health. Not much goes as we expect in life anyway, so you might as well have a delicious cup of coffee or two, in my opinion. And some fat and salt too. Lots of folks live long lives and do a lot worse to their body. And lots of folks pay attention to their health and get hit by a car, or trip on a rock and crack their head open like that Adkins guy. I say life is for pleasure. So enjoy!

[CoffeeBoy]

No one claimed that Sbux is good for you. Nothing is good for you in excess, excepts maybe fresh air and exercise.

Sbux food is definitely not worse than McGrease's

[Spree]

Geez James!!! Do ever eat out? Also, your grammer could use a check-up.

Most everything contains salt and fat, and in excess it is bad for us, even the "clean" air we all breathe is bad for us. Get a grip and have a cup of joe - make it a Venti.)

[Sparky]

Actually, Coffee is good for you! As long as you don't load it up with sugar and cream, milk, etc! It has more antioxidants than blueberries!

[-m]

Coffee has also been shown to fight heart disease and slow the effects of Alzheimers. Coffee also keeps me from being a totall asshole at 6am.

does it make you one all day instead.

as for your comments they should be preceded by the word "may"

[eljay]

I agree that James' grammar could use a check-up, but Spree, your spelling dictionary must be gathering a fair amount of dust.

[William]

i love the whole coffee is better than blueberries talk. love it!

excuse me while i have some more red wine. btw, when will sbux start selling red wine? its good for you too.

xxwilliam

[ExactCAD]

I have been served warm, not hot, Starbucks coffee on occasions. I suspect this is reheated from the previous day as I pickup a coffee at right at opening time. Can the Starbucks store do this ?

[Caffeine Head]

Nope, we brew a fresh pot of coffee every hour. If the coffee is warm, it's because the brewer is broken.

[qbunny]

My Sbux is in Murray Hill. A lot of the employees really suck, and act like they would really rather "not" be there. The manager is great though. Just not sure how some of the people he hired got through the first round of interviews (I know. It's a coffee shop ...), but I wish I were a secret shopper, or that I knew the name of the company that does it here in NYC. I would love to secret shop ... bathrooms are not always clean ... etc.

[Aaron]

I work at starbucks and this IS a problem. I have said MANY times that we just need a photo menu of these sandwiches. Not only do they look bad, but we waste sooooo many by using them for displays.