Starbucks has emerged as an improbably potent forced in the music biz

This story says: "In music, the company has been careful to cultivate what its executives call "the 'Starbucks Sound' -- an aesthetic that's recognizable, if difficult for even those executives to articulate." It's not difficult to articulate: the Starbucks Sound is simply Narada-like. (Wall Street Journal)

Comments

[wayne]

You think they will have the new Britney CD?

Its actually quite good. But than I live in a city with a huge Asian population so I think the drink will take off in Toronto. The drink taste a little like milk bubble tea but without the bubbles.

[VDOprincess]

I think sbucks has effectively carved out their own little niche of classic/undiscovered/random that plays very well to the average consumer who wants to be cool but isn't quite sure where to begin.
That said, I do love a lot of Hear music selections. The other day I picked up a new Etta James CD, and was absolutely estatic. I like their emphasis on quality CDs that can be tricky to find at some major retailers.