Starbucks launches its first ready-to-drink beverage outside of North America

Starbucks Discoveries coffee drink is a fresh, ready-to-drink chilled cup coffee which will be offered in two flavors, Seattle (latte) and Milano (espresso). It went on sale Tuesday in convenience stores in the Tokyo metropolitan area. Any Starbucks Gossip readers from Japan care to review it? (Japan Today)
> Read Starbucks' press release on the Discoveries drink

Comments

I haven't tried this one but it should do well. There are several other brands with similar products such as Mount Rainier (Liv Tyler, Natalie Portman, and Jodie Foster have done their TV commercials).

[Moko]

How about a non-dairy ready-to-drink in the U.S.? I'd sure buy plenty of any Americano-style chilled drinks, if they were available in my local convenience stores. I can't stand the milky Frappacinos or whatever that misleadingly-designed can is (why is the can black and deep brown?!!!).

But I know that I'm in a minority. Can any Barista's give me an idea of what the ratio of dairy (latte, mocha, etc.) to straight-up coffee or tea drinks is? Nine in ten, perhaps? Is there a market for a milkless beverage?

[Tully's Fan]

You will think I am biased, but I do live in Tokyo and did take a look at the new Starbucks drink yesterday (when they first started selling it). Personally I love the ready-to-drink lattes from Tully's. But the new Starbucks got me interested. Unfortunately it is 210 yen!! The Tully's is only 176 yen. Even a cheap can of coffee is only 100-120 yen. It is really expensive for what it is. I didn't even buy one. Sorry. But I can't support blatant over-pricing.

I can't help but point out that Tully't has been selling these things in Japan for years, and now, FINALLY Starbucks starts selling them. RIP-OFF! (in more way than one ;)

Oh, I remember Tully's. That's the company that can't go public because it's fearful of shareholders ditching the current management. The company that tried to compete with Starbucks by having more! of! everything! in their stores... and ended up having more! waste! at the end of the day. The company that's finding out most people's reaction is "Meh, whatever. We already have a chain coffee store on this block called Starbucks. Not interested."

You're cute, Tully's Fan. :)

Oh noes! Someone on the Internet doesn't like me!

To bring it back on topic, it doesn't matter if it's priced more than Tully's.

[nucular]

Hey Anonymous: I think Tully's Fan's point, actually, was that cost could be a factor in whether it sells initially. If people never decide to pay more, try it, and feel it's worth the price, then it affects whether the product succeeds in that market.

Or did you mean it doesn't matter since Tully's Fan won't be buying it anyway?

[this space for rent]

While looking online for information on the Starbucks Doubleshot, I found a slightly disturbing advertising site featuring a cubicle of a guy named Hank, with interactive doo-dads on the desk (you can hear his messages, toss pencils at the ceiling, erase his white board). I also found information on this ad for the Doubleshot, featuring the band Survivor singing a parody of Eye of the Tiger to a guy named Glen. It's kind of cute. According to that TV advertising blog (people blog about anything, don't they?), the spot was nominated for some kind of a TV Emmy.

[Chris]

I'm a Candian living in Taiwan and I've tried the new Starbucks drinks. They're o.k. but nothing special. The stores carry many different ready-made coffee drinks and the Starbucks ones taste the same but are twice the price. I think I'll stick with my Starbucks coffee shop and not bother with the 7-11 Starbucks.

[yoko]

the difference is 29 cents! you on the dole Tully's fan?

[Kathryn]

hi! my names kathryn and i'm doing a business
marketing project and i was wondering if you
knew what was the first drink that starbucks evermade?

hey its kathryn again, ahah well im still working on this looong project and i was wondering if you knew what t he first deviation away from selling starbucks and why
Thanks!!
:)

oh hi its me again, umm im really sorry if this is getting annoying but can you identify when the company was founded and by whom, and who has since then run it? umm thanks, your great and you'd pretty much be my new best friend if you answered this for me. I appreciate it
lovvvvvvvvve kat

hmm can you guess who this is...kathryn again. while im on this site, i thought id ask you what the chances of me getting a job is. I am medium height, have big beautiful blue eyes and pretty dark hair. I think i'd be greaaaat for this job since i am such a fan of the starbucks coffee. I almost go their every day. So a job at starbucks would be a perfect fit for me!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!

[Natalie]

Does anyone know what the first drink was starbucks started out with?

just a plain ol' cup of joe...........kinda boring huh?

[Andrea]

To: Kat

The first starbucks opened in 1971 in seattles historic Pike Place, Howard Schultz, and thier address is 1912 Pike Place, Seattle Washington, 98101

Love Andy

P.S. I'm sure if you mailed them, they'ed be more than happy to answer.

[Andrea]

Wat's *$ most popular drink?

[Gucci Shoes]

This post really had me thinking about this particular issue in way I havent before. Its something I do believe we need to talk about more. Thankyou.