Advertising Age reports today (no link available) that Starbucks is planning to test-market special Starbucks cups filled with Kellogg low-fat granola, ready for steamed milk or special add-ins (including caramel sauce). Anyone have more information on this SBUX/Kellogg offering?
February 06, 2006
I could tell you....but then I would have to kill you.
Posted by: Mr. Insider | February 07, 2006 at 01:05 AM
Not for my tastes, but I hope it does well for them.
Posted by: Christopher Meisenzahl | February 07, 2006 at 07:23 AM
Excellent idea, this seems perfect for them to be able to offer a more healthy breakfast without having to become certified in food prep.
Posted by: Lou Sussler | February 07, 2006 at 08:19 AM
Fantastic! As Starbucks is the only coffee shop near my work, I often find myself scarfing down a breakfast cookie or muffin. I've thought before how much I'd rather have some cereal.
Posted by: Chris Killam | February 07, 2006 at 10:09 AM
Why did you edit my post?
Go look up Carmel, http://dictionary.reference.com/search?q=carmel
It's a city, a ridge, a town, a circumsised lamb, a harvest and an ear of corn but not a sauce.
You seem to be into proper word usage and I wasn't trying to be snippy.
Posted by: Lou Sussler | February 07, 2006 at 11:29 AM
Ha, I spelled circumcised wrong. Although spelling and word usage aren't exactly the same, I feel sheepish now.
Posted by: Lou Sussler | February 07, 2006 at 11:31 AM
It will be very interesting to see how this done. I mean have they even thought of if partners are going to mark this stuff out. I want to know if we can have a pajama day and just work in those. That would be so funny. HEHEHEHEHE.
Posted by: Boston Starbucks Rebel | February 07, 2006 at 02:44 PM
Thats just gross
Posted by: David Reynolds | February 07, 2006 at 03:00 PM
Ain't nuthin' new with Starbucks selling Granola. In the 90s, Starbucks sold little plastic bowls of Granola. (Not sure when the company stopped selling the containers of granola though.) The only thing new is partnering with a major consumer packaged goods company to "brand" it.
If Starbucks was looking for a "best-in-class" Granola to put in their cups ... they should look to La Brea Bakery. They make a fantastic Granola and La Brea's CEO is a former SBUX executive.
Posted by: johnmoore (from Brand Autopsy) | February 07, 2006 at 09:59 PM
I'm down for whatever.
Posted by: LeftyGrrrl | February 08, 2006 at 01:17 AM
It's because caramel is spelled carAmel, not carmel. That's why your search returned that. Also, there have been quite a few pajama days in Sbux history. The brewing sale last year for example ("brew your coffee at home" theory, we all wore pajamas).
Posted by: Lauren | February 08, 2006 at 07:53 AM
Starbucks can accomplish anything. Cereal, Lunch, or whatever. If the shut down today and reopened on Monday and sold televisions Sony would go out of business. You have to remember, its not the product, its the people!!! It happens to be a great product but that is just the icing on the cake.
Posted by: the man | February 08, 2006 at 04:58 PM
My store is one of the test markets for this. 4 different types of cereal. Put in tall cups with steamed milk. Modify like you would a regular drink...including shots.
They are pretty good but don't stay crunchy long enough for my taste. But if you like oatmeal...kind of similar after it's sat for a bit.
Beth
Posted by: beth | February 08, 2006 at 05:31 PM
How much farther could we be from our whole bean roots in Pike Place than cereal? I really hope that the company looks at the mission statement and states how cereal maintains establishing starbucks as the premier purveyor of coffee in the world. Hmmm...
Posted by: Katie | February 09, 2006 at 11:16 PM
Katie,
Offering more in the product line-up isn't hurting the beans. They aren't pulling people out of the Coffee Procurement department and telling them to focus on granola. In order to stay competitive, we have to be willing to try new things.
Posted by: -m | February 10, 2006 at 12:22 AM
Cereal from Starbucks? I expect this to vie the best breakfast rush since Chocolate Frosted Sugar Bombs.
Posted by: Holden McCrank | February 13, 2006 at 06:23 AM
Chocolate Frosted Sugar Bombs?
One thing is for shure, If this cereal finds its way into my region, I will change my availability and NOT work morrnings... ever.
Posted by: Alisa | February 20, 2006 at 09:41 AM
I eaten cereal at starbucks every morning. I've done it for years. Glad they are going to sell the cereal now though, having the baristas store my Vector was probably getting on their nerves.
Posted by: Taylor | February 21, 2006 at 11:03 AM
Nice info.
Posted by: Collge Dating | March 25, 2006 at 12:52 AM
Great idea. We should have something healthy in the store for once...would it be too much to ask to have sugar-free, high fiber cereal?
Posted by: javajockey | March 25, 2006 at 06:17 AM
Funny I said that years ago, and so did you guys I see... Looks like starbucks never really realized this dream, maybe its because they were too busy trying to buy a crappy pink berry chain. Should just get one thing right 1st, marketing guys over there at starbucks.
The coffee!!!! ITS BURNT! Coffee Bean and Tea Leaf is the Mac to Star Bucks PC. www.clickmydebtaway.com for instant loan mod. NO fees. Upfront, just quotes, and cash.
Posted by: Scott | February 14, 2009 at 08:27 AM
With luck, this process is already under way.
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