Burger King to start selling Starbucks-owned Seattle's Best coffee in its restaurants
Seattle's Best will replace Burger King's BK Joe coffee this summer. The agreement is the latest expansion for Seattle's Best, which Starbucks acquired in 2003. || Read "Burger King Revamps Coffee"
Fabulous!
Posted by: javagirl666 | February 16, 2010 at 04:41 PM
so awesome...
Posted by: Pat Nerr | February 16, 2010 at 05:57 PM
I guess with enough ex-Burger King managers at Starbucks it was only a matter of time they would find something to work together on.
But to be honest I was more afraid it would be us selling Whoppers and fries than this way around. Way to go!
Posted by: me myself and I | February 16, 2010 at 07:14 PM
Subway in Canada also started carrying it too.
Posted by: Erin | February 16, 2010 at 09:03 PM
No more BK Joe?!
Posted by: Marcus | February 16, 2010 at 11:53 PM
thank god! bk coffee is some horrible stuff. this will be very nice. and great for starbucks as well. i think its a good plan.
Posted by: Shift Misto | February 17, 2010 at 12:08 AM
the bk joe was a concentrate..like a syrup.
Posted by: j | February 17, 2010 at 01:22 AM
I am so excited about this! This is like saying, Ronald McDonald, bow to the King! What a perfect idea! Now they have a name brand coffee in their stores, BK breakfast will be better (as will sales), Seattle's Best does better... and thus Starbucks gains. WIN WIN for all!
This I think is a small white light at the end of a long tunnel! Yes, this wont have much impact on much yet, but if we keep getting these clever ideas, then we will get through this!
Posted by: K.T.G. | February 17, 2010 at 01:27 AM
good
Posted by: mani | February 17, 2010 at 06:26 AM
I totally remember being as naive as K.T.G.- that was really endearing to read...
Posted by: formerpartner | February 17, 2010 at 10:50 AM
This move makes a lot of sense to me. I think the SBC brand allows Starbucks to reach the mainstream market without compromising the premium image of the Starbucks brand. I think they realize it was a mistake not to use it in McDonald's, so they're rolling it out now in full force with the Subway and BK deals. I imagine there's going to be more to come (perhaps even enough to save the jobs of the roasting plant employees).
Posted by: SBUX Alum Bill | February 17, 2010 at 10:24 PM
awesome, about time, click on me and check out so coffee just for sex
Posted by: diana | February 17, 2010 at 11:17 PM
yeah i messed up, click on me again and it'll take you to the proper site, its an aphorodisiac coffee for men and women!!
Posted by: diana | February 17, 2010 at 11:19 PM
Always a big fan of the BK Croissanwiches. They still don't hold a candle to the scratch biscuit sandwiches from Hardee's, but still so much better than a dried out Egg McMuffin and those wretched McGriddle pancake sandwiches.
Posted by: Iowa Bumpkin | February 18, 2010 at 07:53 AM
Again SBUX bastardizing their core business for so called "growth" in its newest ventures. If SBUX continues down this path, I suggest that SBUX buy the Folgers or Maxwell House names.
Hear Music, the SBUX movies, Via, Chantico, Sorbetto, iTunes, Clover, Vianno, I can go on and on. Refrigerated (sandwich) food, and the Frappuccino seem to be the last real hits added to the menu.
Posted by: pete | February 23, 2010 at 06:46 PM
i am so glad joe's gone! those were some nasty stuff. i needed to put in 5 packs of sugar just to be able to smell it! and starbucks coffee, HALLIUAH!
Posted by: DEBSTER | April 04, 2010 at 11:29 AM