
Verismo, as the coffeemaker is called, will be launched before the holiday season and will be sold at some Starbucks stores and at specialty retail locations, reports Ad Age. "Starbucks said that it developed the brewer with Krueger, a Germany-based company, but the chain declined to discuss pricing during a conference call today announcing the launch, nor did it offer marketing details."
News of product drove Starbucks shares past $50.
* Starbucks to launch single-serve coffeemaker
Haven't set foot in a Starbucks since I got my Nespresso machine back in 2010. It beats the RoboBarista hands down for shot quality, and for that matter the foamer makes far better foam than most of the inexperienced baristas I've run across.
Want the customers back, SBUX? Can the robot espresso machines (we lost ours in 2003 a couple of months before I left) get the old manual machines back in and train people how to use them PROPERLY.
Or you can do what you're doing, make the stores redundant. Probably a better move for profitability anyhow.
Posted by: The Moar You Know | March 09, 2012 at 03:52 PM
Want the customers back, SBUX?
Huh? Did the customers leave?
Posted by: frapatte | March 09, 2012 at 05:58 PM
i seem to have plenty of customers, thank you!
Posted by: barista ben | March 09, 2012 at 10:30 PM
no shit. starbucks foot traffic is higher than ever. as are revenues. and profits. i think all of the plastic in your product has gone to your head.
Posted by: Jeff Tom | March 10, 2012 at 12:34 AM
I hope they get these in the Starbucks stores soon. We are trying to meet whole bean goals and every other customer I talk to says "no thanks, I have a Keurig"
They could save lots of money by buying whole bean and using the reusable cups, but nobody likes them because they don't work well. There are other reusable cups that are much better that can be bought online but getting set up isn't worth the trouble to most customers.
Posted by: R1 | March 10, 2012 at 08:19 AM
"foamer" yea. You and your foamer are having a little too much fun I think. Those machine may foam milk, but they sure as heck don't froth it, which makes a huge difference in taste. Starbucks stocks have done nothing but climb in the last several years. Customers abound. Lame comment all around.
Posted by: lame | March 11, 2012 at 04:31 PM
For me this a good news because I am coffee lover specially from Starbucks. At least if i have the machine i can try to do my own coffee same taste with Starbucks blend.
Posted by: Jem | March 11, 2012 at 06:54 PM
Starbucks coffee is the famous in terms of coffee i believe up to now no one can match to this brand, announcing the single coffee maker machine is consider a big news to all Starbucks coffee fanatics, and to all those share holders it is a good news too, because the market of Starbucks surely goes up.
Posted by: Elle | March 11, 2012 at 06:59 PM
@the moar you know.... well, whoever taught you did a bad job when they told you the steam wand was called a foamer. Which, frother, while still wrong, would even be better. I despise when people say, "no froth please." Froth just sounds gross to me.
@frapatte... yes, in droves. And as a result, we stopped learning and started leaning everything, and it's why store still have too few staff.
As for the machine, yuck. Pods with powdered milk and instant coffee just aren't my thing. The product is essentially via lattes... think the iced coffee via that had the sweetner and powdered milk in it... and how awful that was.
Posted by: ExStarbucksManager | March 15, 2012 at 07:27 PM