"We'll take it one store at a time, starting in metropolitan areas around the U.S. where there's demand," said Cliff Burrows, president of Starbucks Americas.
La Boulange, which also serves salads and sandwiches in a casual sit-down setting, has 19 locations in the San Francisco area. Here is its website.
Hopefully the horrible frozen pastries that stores currently have will get better. My store in Los Angeles tested fresh products like this from La Brea bakery several years ago but costs were too high. Many Customers also complained about the high quality preferring the sugary nasty stuff.
Posted by: nick | June 04, 2012 at 05:58 PM
Our food could be better. Why pay some bakery when we could buy one kinda like tazo teas.
Posted by: I <3 music | June 04, 2012 at 06:23 PM
I'm excited for the new roll out early next year! Also for the K-cups next week and later the Refreshers. It looks like some nice new profit driving items are down the road. I'm sure the new bakery items will be higher priced. Why would we offer a premium product at a cheaper price? Customers come to Starbucks for convenience not for a sale to buy a weeks worth a food such as at a grocery store!
Posted by: Coffee Soldier | June 06, 2012 at 05:35 AM
Improve the food? I've heard that so many times it isn't even funny. We'll see...
Posted by: TiredofThis | June 07, 2012 at 03:47 PM
Food can't get worse!
Color me actually excited about this.
Posted by: ShiftKing | June 14, 2012 at 02:24 PM